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Adobe Authorized Training Centre - Certiport - Call VOX LAB Singapore

Details about this Lab

  • Max number of participants: 30
  • Duration: Half a day
  • Price: $2,400

Marketing using Photoshop

Marketing using Photoshop

VOX LAB is proud to offer a special photoshop program designed specially for marketing learners. Italian Trainer, Stefano Virgilli has ample experiences dealing with marketing aspects using photoshop during his years in Italy working in his own design studio. In this half-a-day workshop, he will reveal the industry related tips and tricks to create marketing campaigns using Adobe Photoshop.

Who should attend?

This course is designed for self taught and experienced Photoshop user, and new users with basic computer knowledge, specially using it for marketing purposes. Although the seminar can be open to a large number of learners, ideal configuration would be a class size of 30 participants.

Videos from the previous sessions conducted at Ngee Ann Poly.

Welcome
  • Orientation
  • Cognitive Aspects of Design
  • Why use Photoshop in Marketing?
Colour fundamentals
  1. Understanding brain's emotional interpretation of chroma value of light (hue)
  2. Using Adobe Photoshop to create colour combinations (matte)
Typography
  1. Understanding and apply the difference between fonts and characters
  2. Using the Big-Thin and Small-Bold rules for titles
Inception
  1. Given a product, define USP and work on creative solutions
  2. Merging visual and copy in the marketing message
Layout
  1. Sourcing the right text in the right quantity
  2. Using Adobe Photoshop to compose visual and text in a poster / banner / postcard
  3. Exporting final output according to the media file format requirements
Digital image
  1. Image banks and rights
  2. Discovering Creative Commons and royalty free image banks
  3. Understanding the Rule of Thirds and using Adobe Photoshop to crop pictures accordingly

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